Which of the following is a characteristic of newspapers? ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. E. low reproduction quality. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. D. They are printed on a weekly basis due to the large volume of news. D. It is generally considered unsuitable for inexpensive consumer products. However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. It is also referred to as the agate line. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. D. is the most popular method for obtaining greater reach. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. Trade A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. Creative flexibility It is typically considered to lack permanence. B. guaranteed circulation It uses column widths 2-1/16 inches wide. It is difficult to translate sales goals into communications objectives. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg C. They are sold only through circulation. D. they want to communicate customized information to magazine readers. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. D. Long life span It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. C. creative space buys D. magazines contain limited ads, thus advertising clutter is not an issue. A. primary circulation The flat rate system B. general advertising rates. BUAD471 Chapter 12 Bambach Flashcards | Quizlet The consumer maximizes utility by consuming at point A. II. Which of the following is true of newspapers as an advertising medium? The ability to generate a large number of ideas around a creative idea. The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ D. Ink-jetting Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? b. bleed units b. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Which of the following technological processes makes it possible to personalize an advertising message? A. d. size units. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ This scenario is an illustration of: _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. A. trade newspaper. B. Which of the following is considered an internal factor that may influence the determination of media strategy? Business publications are important to advertisers because: : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? C. professional A. multiplying the total number of primary readers by the pass-along readers. E. gatefold advertising. A. She did not pay for the magazine and left it at the reception where it was initially placed. D. a lack of geographic selectivity. E. subtracting the pass-along readership number from the total readership count. Display advertising \quad\text{Current year-end}&23,475&\text{Operating income:}\\ They do not suffer from clutter as most national newspapers have dedicated advertising sections. Circulation verification services are important to media planners because: A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. They are highly expensive to create. A. Selective binding C. It has complicated the newspaper purchase and production process. The publication must have 70 percent or more paid circulation. C. fewer ads and less clutter in specialized publications. It is primarily used by supermarkets and departmental stores. There are many aspects to health like psychology, nutrition, fitness. C. printaculars E. They are also known as national newspapers. A. A. ROP C. demographic selectivity. Which of the following is true of creative tactics in relation to advertising messages? Postal Act of 1879--lower postage rates 2. If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. E. Special advertising. B. C. maximum coverage ad. D. Controlled circulation C. They generally have a long life span. This type of advertising is known as _____ advertising. Which of the following statements is true about newspaper supplements? The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. Which of the following is true of local display advertising? B. C. gatefold. D. general-interest consumer magazines. They offer a potential for gaining prestige. Chapter 5 Flashcards | Quizlet E. Demographic-oriented newspapers. Which of the following is a disadvantage inherent in advertising in magazines? Newspapers generally offer more _____ than any other medium except direct mail. C. are not used enough to be considered a separate advertising category. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: C. They offer high market penetration and coverage. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: E. regional newspaper. C. printaculars. Which of the following is true of split runs? C. reduced advertising rates. \quad\text{of common stock. D. printacular. Selective binding and ink-jet imaging make it possible for magazines to offer: E. consumer publications. A. B. open Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. C. Lower costs B. bleed page. Greater reach E. They typically have a long life-span. D. Limited reach and frequency E. is known as split running. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? This is an example of a(n): printacular 17. D. Limitations in pass-along readership B. craft magazines. A. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . Weekly They are avoided by most national advertisers because they generate high clutter. Which of the following statements about newspapers as an advertising medium is true? E. special category zone. A. gatefolds B. psychographic Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. C. Tangential readership Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. d. economic selectivity C. magazines are high-involvement advertising medium. D. overrun. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. Which of the following statements best describes the relationship between marketing and communications objectives? Which of the following statements is true about newspaper supplements? Greater frequency Target market Which of the following is true of split runs? E. Large frequency. B. Which of the following is true of consumer magazines? The firm uses the effective interest method to amortize the discount. What was the net amount of the sale? C. Circulation A. B. trade A. retail advertising rates. A. gatefold papers. Verified answer. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. B. a lack of reader interest and involvement. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: C. farm magazines are a hybrid of consumer and business magazines. 15 Types of Magazines to Start Online in 2022 (+How to Create) the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Advertisers prefer using black and white ads because of the greater visual impact on portraits. E. they offer companies a way of boosting membership in labor organizations. A. E. creative options. B. selective binding Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. E. Creative inflexibility. Which of the following types of readership is illustrated in this scenario? Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? c. psychographic selectivity C. gatefold. She did not pay for the magazine and left it at the reception where it was initially placed. Which of the following statements is true about clutter in magazine advertising? A. Newspapers are the second largest of all advertising media in terms of total dollar volume. Buying ad space in regional editions of national magazines: B. the geographic flexibility of magazines. B. They typically originate in small towns or suburbs. Low lead time C. Poor reproduction quality D. Readership Advances in production. C. Gatefolding _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Newspapers targeted at various religious groups compose a large class of: Magazine networks Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise.
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